txtNation, leading mobile payments and solution provider, has today launched local support in the Nordics, starting with an initial roll-out in Denmark and Sweden.
This support in Denmark will comply with the regulator, Rammeaftalen and across Sweden for compliance with the Morgan Code of Conduct service requirements for Mobile Payments and SMS Short Code Billing. txtNation are one of the first mobile aggregators to ensure this is in place.
Local language support for end users and customers will be available from today, including fast track customer assistance online, meaning customers who have a query can resolve online via txtNation's award winning dedicated support platform, txtNation SD without support involvement on the phone.
txtNation is working on not just the compliance, but above all else putting in place a model for support that will increase retention and network relations as mobile payments continue to evolve.
Michael Whelan, Director of mobile solutions provider txtNation says: "Mobile payments in Scandinavia is blossoming and in accordance with keeping up with regulations for premium rate services, we have decided to go one stage further put a physical presence in these markets to handle the support, dedicated to the job of assisting customers."
This comes on the back of the news last month, txtNation hinting that operators are looking to increase payouts for Premium SMS and Short Code related Mobile Billing services.
txtNation is currently working on a local support basis in Denmark and Sweden. Norway and Finland will then follow a localised support strategy for mobile payments, with WAP Billing being launched during the course of this year across all markets.
Going forward, txtNation believes it is paramount to offer support as local as possible as mobile payments become more prevalent and as such customer demands increase with learning. txtNation aim to educate and Norway and Finland will have local txtNation support enabled in Q2 of this year.
You can find out more about txtNation, its Mobile Billing solutions and more on accepting SMS payments by visiting http://www.txtnation.com/about/call/, emailing sales@txtnation.com or calling +44 (0)1752273491. Latest news can be found on txtNation's blog at http://blog.txtnation.com.
Mobile World Congress
txtNation will be once again attending the week long mobile congress in Barcelona. This year, txtNation is making a stamp at the event with both a Sales and Business Development presence, as well as their Key Network Coordinator in attendance. txtNation says you can contact Danny Marino, Territory Manager @ d.marino@txtnation.com.
Participants at Mobile World Congress include over 50,000 senior mobile leaders from 200 countries. txtNation says that anyone who feels they are part of the mobile future should be there!
Tuesday 15 February 2011
txtNation adds support for Mobile Payments in the Nordics
txtNation, leading mobile payments and solution provider, has today launched local support in the Nordics, starting with an initial roll-out in Denmark and Sweden.
This support in Denmark will comply with the regulator, Rammeaftalen and across Sweden for compliance with the Morgan Code of Conduct service requirements for Mobile Payments and SMS Short Code Billing. txtNation are one of the first mobile aggregators to ensure this is in place.
Local language support for end users and customers will be available from today, including fast track customer assistance online, meaning customers who have a query can resolve online via txtNation's award winning dedicated support platform, txtNation SD without support involvement on the phone.
txtNation is working on not just the compliance, but above all else putting in place a model for support that will increase retention and network relations as mobile payments continue to evolve.
Michael Whelan, Director of mobile solutions provider txtNation says: "Mobile payments in Scandinavia is blossoming and in accordance with keeping up with regulations for premium rate services, we have decided to go one stage further put a physical presence in these markets to handle the support, dedicated to the job of assisting customers."
This comes on the back of the news last month, txtNation hinting that operators are looking to increase payouts for Premium SMS and Short Code related Mobile Billing services.
txtNation is currently working on a local support basis in Denmark and Sweden. Norway and Finland will then follow a localised support strategy for mobile payments, with WAP Billing being launched during the course of this year across all markets.
Going forward, txtNation believes it is paramount to offer support as local as possible as mobile payments become more prevalent and as such customer demands increase with learning. txtNation aim to educate and Norway and Finland will have local txtNation support enabled in Q2 of this year.
You can find out more about txtNation, its Mobile Billing solutions and more on accepting SMS payments by visiting http://www.txtnation.com/about/call/, emailing sales@txtnation.com or calling +44 (0)1752273491. Latest news can be found on txtNation's blog at http://blog.txtnation.com.
Mobile World Congress
txtNation will be once again attending the week long mobile congress in Barcelona. This year, txtNation is making a stamp at the event with both a Sales and Business Development presence, as well as their Key Network Coordinator in attendance. txtNation says you can contact Danny Marino, Territory Manager @ d.marino@txtnation.com.
Participants at Mobile World Congress include over 50,000 senior mobile leaders from 200 countries. txtNation says that anyone who feels they are part of the mobile future should be there!
This support in Denmark will comply with the regulator, Rammeaftalen and across Sweden for compliance with the Morgan Code of Conduct service requirements for Mobile Payments and SMS Short Code Billing. txtNation are one of the first mobile aggregators to ensure this is in place.
Local language support for end users and customers will be available from today, including fast track customer assistance online, meaning customers who have a query can resolve online via txtNation's award winning dedicated support platform, txtNation SD without support involvement on the phone.
txtNation is working on not just the compliance, but above all else putting in place a model for support that will increase retention and network relations as mobile payments continue to evolve.
Michael Whelan, Director of mobile solutions provider txtNation says: "Mobile payments in Scandinavia is blossoming and in accordance with keeping up with regulations for premium rate services, we have decided to go one stage further put a physical presence in these markets to handle the support, dedicated to the job of assisting customers."
This comes on the back of the news last month, txtNation hinting that operators are looking to increase payouts for Premium SMS and Short Code related Mobile Billing services.
txtNation is currently working on a local support basis in Denmark and Sweden. Norway and Finland will then follow a localised support strategy for mobile payments, with WAP Billing being launched during the course of this year across all markets.
Going forward, txtNation believes it is paramount to offer support as local as possible as mobile payments become more prevalent and as such customer demands increase with learning. txtNation aim to educate and Norway and Finland will have local txtNation support enabled in Q2 of this year.
You can find out more about txtNation, its Mobile Billing solutions and more on accepting SMS payments by visiting http://www.txtnation.com/about/call/, emailing sales@txtnation.com or calling +44 (0)1752273491. Latest news can be found on txtNation's blog at http://blog.txtnation.com.
Mobile World Congress
txtNation will be once again attending the week long mobile congress in Barcelona. This year, txtNation is making a stamp at the event with both a Sales and Business Development presence, as well as their Key Network Coordinator in attendance. txtNation says you can contact Danny Marino, Territory Manager @ d.marino@txtnation.com.
Participants at Mobile World Congress include over 50,000 senior mobile leaders from 200 countries. txtNation says that anyone who feels they are part of the mobile future should be there!
txtNation adds support for Mobile Payments in the Nordics
txtNation, leading mobile payments and solution provider, has today launched local support in the Nordics, starting with an initial roll-out in Denmark and Sweden.
This support in Denmark will comply with the regulator, Rammeaftalen and across Sweden for compliance with the Morgan Code of Conduct service requirements for Mobile Payments and SMS Short Code Billing. txtNation are one of the first mobile aggregators to ensure this is in place.
Local language support for end users and customers will be available from today, including fast track customer assistance online, meaning customers who have a query can resolve online via txtNation's award winning dedicated support platform, txtNation SD without support involvement on the phone.
txtNation is working on not just the compliance, but above all else putting in place a model for support that will increase retention and network relations as mobile payments continue to evolve.
Michael Whelan, Director of mobile solutions provider txtNation says: "Mobile payments in Scandinavia is blossoming and in accordance with keeping up with regulations for premium rate services, we have decided to go one stage further put a physical presence in these markets to handle the support, dedicated to the job of assisting customers."
This comes on the back of the news last month, txtNation hinting that operators are looking to increase payouts for Premium SMS and Short Code related Mobile Billing services.
txtNation is currently working on a local support basis in Denmark and Sweden. Norway and Finland will then follow a localised support strategy for mobile payments, with WAP Billing being launched during the course of this year across all markets.
Going forward, txtNation believes it is paramount to offer support as local as possible as mobile payments become more prevalent and as such customer demands increase with learning. txtNation aim to educate and Norway and Finland will have local txtNation support enabled in Q2 of this year.
You can find out more about txtNation, its Mobile Billing solutions and more on accepting SMS payments by visiting http://www.txtnation.com/about/call/, emailing sales@txtnation.com or calling +44 (0)1752273491. Latest news can be found on txtNation's blog at http://blog.txtnation.com.
Mobile World Congress
txtNation will be once again attending the week long mobile congress in Barcelona. This year, txtNation is making a stamp at the event with both a Sales and Business Development presence, as well as their Key Network Coordinator in attendance. txtNation says you can contact Danny Marino, Territory Manager @ d.marino@txtnation.com.
Participants at Mobile World Congress include over 50,000 senior mobile leaders from 200 countries. txtNation says that anyone who feels they are part of the mobile future should be there!
This support in Denmark will comply with the regulator, Rammeaftalen and across Sweden for compliance with the Morgan Code of Conduct service requirements for Mobile Payments and SMS Short Code Billing. txtNation are one of the first mobile aggregators to ensure this is in place.
Local language support for end users and customers will be available from today, including fast track customer assistance online, meaning customers who have a query can resolve online via txtNation's award winning dedicated support platform, txtNation SD without support involvement on the phone.
txtNation is working on not just the compliance, but above all else putting in place a model for support that will increase retention and network relations as mobile payments continue to evolve.
Michael Whelan, Director of mobile solutions provider txtNation says: "Mobile payments in Scandinavia is blossoming and in accordance with keeping up with regulations for premium rate services, we have decided to go one stage further put a physical presence in these markets to handle the support, dedicated to the job of assisting customers."
This comes on the back of the news last month, txtNation hinting that operators are looking to increase payouts for Premium SMS and Short Code related Mobile Billing services.
txtNation is currently working on a local support basis in Denmark and Sweden. Norway and Finland will then follow a localised support strategy for mobile payments, with WAP Billing being launched during the course of this year across all markets.
Going forward, txtNation believes it is paramount to offer support as local as possible as mobile payments become more prevalent and as such customer demands increase with learning. txtNation aim to educate and Norway and Finland will have local txtNation support enabled in Q2 of this year.
You can find out more about txtNation, its Mobile Billing solutions and more on accepting SMS payments by visiting http://www.txtnation.com/about/call/, emailing sales@txtnation.com or calling +44 (0)1752273491. Latest news can be found on txtNation's blog at http://blog.txtnation.com.
Mobile World Congress
txtNation will be once again attending the week long mobile congress in Barcelona. This year, txtNation is making a stamp at the event with both a Sales and Business Development presence, as well as their Key Network Coordinator in attendance. txtNation says you can contact Danny Marino, Territory Manager @ d.marino@txtnation.com.
Participants at Mobile World Congress include over 50,000 senior mobile leaders from 200 countries. txtNation says that anyone who feels they are part of the mobile future should be there!
txtNation adds support for Mobile Payments in the Nordics
txtNation, leading mobile payments and solution provider, has today launched local support in the Nordics, starting with an initial roll-out in Denmark and Sweden.
This support in Denmark will comply with the regulator, Rammeaftalen and across Sweden for compliance with the Morgan Code of Conduct service requirements for Mobile Payments and SMS Short Code Billing. txtNation are one of the first mobile aggregators to ensure this is in place.
Local language support for end users and customers will be available from today, including fast track customer assistance online, meaning customers who have a query can resolve online via txtNation's award winning dedicated support platform, txtNation SD without support involvement on the phone.
txtNation is working on not just the compliance, but above all else putting in place a model for support that will increase retention and network relations as mobile payments continue to evolve.
Michael Whelan, Director of mobile solutions provider txtNation says: "Mobile payments in Scandinavia is blossoming and in accordance with keeping up with regulations for premium rate services, we have decided to go one stage further put a physical presence in these markets to handle the support, dedicated to the job of assisting customers."
This comes on the back of the news last month, txtNation hinting that operators are looking to increase payouts for Premium SMS and Short Code related Mobile Billing services.
txtNation is currently working on a local support basis in Denmark and Sweden. Norway and Finland will then follow a localised support strategy for mobile payments, with WAP Billing being launched during the course of this year across all markets.
Going forward, txtNation believes it is paramount to offer support as local as possible as mobile payments become more prevalent and as such customer demands increase with learning. txtNation aim to educate and Norway and Finland will have local txtNation support enabled in Q2 of this year.
You can find out more about txtNation, its Mobile Billing solutions and more on accepting SMS payments by visiting http://www.txtnation.com/about/call/, emailing sales@txtnation.com or calling +44 (0)1752273491. Latest news can be found on txtNation's blog at http://blog.txtnation.com.
Mobile World Congress
txtNation will be once again attending the week long mobile congress in Barcelona. This year, txtNation is making a stamp at the event with both a Sales and Business Development presence, as well as their Key Network Coordinator in attendance. txtNation says you can contact Danny Marino, Territory Manager @ d.marino@txtnation.com.
Participants at Mobile World Congress include over 50,000 senior mobile leaders from 200 countries. txtNation says that anyone who feels they are part of the mobile future should be there!
This support in Denmark will comply with the regulator, Rammeaftalen and across Sweden for compliance with the Morgan Code of Conduct service requirements for Mobile Payments and SMS Short Code Billing. txtNation are one of the first mobile aggregators to ensure this is in place.
Local language support for end users and customers will be available from today, including fast track customer assistance online, meaning customers who have a query can resolve online via txtNation's award winning dedicated support platform, txtNation SD without support involvement on the phone.
txtNation is working on not just the compliance, but above all else putting in place a model for support that will increase retention and network relations as mobile payments continue to evolve.
Michael Whelan, Director of mobile solutions provider txtNation says: "Mobile payments in Scandinavia is blossoming and in accordance with keeping up with regulations for premium rate services, we have decided to go one stage further put a physical presence in these markets to handle the support, dedicated to the job of assisting customers."
This comes on the back of the news last month, txtNation hinting that operators are looking to increase payouts for Premium SMS and Short Code related Mobile Billing services.
txtNation is currently working on a local support basis in Denmark and Sweden. Norway and Finland will then follow a localised support strategy for mobile payments, with WAP Billing being launched during the course of this year across all markets.
Going forward, txtNation believes it is paramount to offer support as local as possible as mobile payments become more prevalent and as such customer demands increase with learning. txtNation aim to educate and Norway and Finland will have local txtNation support enabled in Q2 of this year.
You can find out more about txtNation, its Mobile Billing solutions and more on accepting SMS payments by visiting http://www.txtnation.com/about/call/, emailing sales@txtnation.com or calling +44 (0)1752273491. Latest news can be found on txtNation's blog at http://blog.txtnation.com.
Mobile World Congress
txtNation will be once again attending the week long mobile congress in Barcelona. This year, txtNation is making a stamp at the event with both a Sales and Business Development presence, as well as their Key Network Coordinator in attendance. txtNation says you can contact Danny Marino, Territory Manager @ d.marino@txtnation.com.
Participants at Mobile World Congress include over 50,000 senior mobile leaders from 200 countries. txtNation says that anyone who feels they are part of the mobile future should be there!
Thursday 27 January 2011
‘App’ y New Year
The Android market and the ‘app phenomena’ is growing and brings with it many opportunities for developers of mobile applications to distribute their content to a wider audience.
The rub is finding a universal and easy way of monetizing these apps via Mobile Application Billing.
Whether these paid content and services are real-world physical goods or digital services, the ability to make money in this new ‘application economy’ requires providers and developers to employ in-application billing and solutions allowing them to sell content, virtual goods and add-ons from within their app.
The last few years have been dominated by iPhone and the ease with which you can buy and pay for iPhone apps. But look deeper and there are flaws to the platform that makes it a rigid, one-dimensional platform for the distribution and sale via in-application payments. Android allows more possibilities and not having an established, exclusive, billing portal like the Apple App store in place it means there is room to innovate and find more effective billing mechanisms that can give multilayer possibilities for billing, with up sell and cross-sell models easier to implement and perform.
Developers for Android payments services need the ability to monetize to cover costs of service creation and maintenance. There are some other platforms that theoretically can allow one to pay for an app in the Android Store, but they also have their limitations, and don’t allow anyone to reach full potential.
The first is that they do not support in-application payments for Android apps, meaning no billing options are available once the user has loaded the application and using it, meaning immediately you cannot try to monetize on upgrades or 'additional features' that could be up sold to existing users of an app. Having in-app mobile payments is the most logical choice.
The other issue is that these options only cover a few countries where developers can publish paid apps. If your country was not among them, you simply cannot publish any paid app in the Android Market. In-app Mobile Payments is a natural choice then.
txtNation and Accumulate (now trading as Flexion) have worked intensely over the last year to develop a strong focus on in-application billing and can now enable clients to roll out their Android applications in over 80+ markets. The payment trigger is SMS but the user experience is very different. The billing occurs in-application with a ‘canned’ SMS being sent when the user clicks a ‘purchase’ or ‘upgrade’ button within Flexion’s content wrapper environment. Otherwise known as a payment wrapper. The user need not exit the application, sending in an SMS with specific content, this is handled for them, and they can remain in-application during the entire transaction.
Danny Marino, Territory Manager EMEA said: ‘We are already seeing many clients around the worldwide deploy Flexion’s wrapper technology and its working really well. Suddenly transactions are taking place in countries where before a developer would have very little chance of selling to. We did receive objections in the early stages regarding the out payments on SMS compared to other payment methods however what is a higher % of nothing?! Which was the sales potential people had in markets such as Brazil, Nigeria, Thailand and many others before they implemented our SMS billing in-application. Flexions fantastic work to get their wrapper working as well as it does, bundled with txtNation’s expansive PSMS coverage has meant a great, great product with lots of revenue generating potential’.
Mobile Payments can be a bit more expensive than typical mobile app-store billing infrastructure, but in many cases the default billing is not sufficient or just not available for you – in our case we have both issues.’ Stated a client who came to txtNation recently to look at the options available.
txtNation and Flexion have partnered to pool together the strength of both companies in offering the best in mobile application payments worldwide.,
Flexion have led the way in billing for content via Android Payments option, with their content wrapper technology. Content producers using the Flexion solution are able to distribute their content widely and monetize on it once its native to the users handset. ‘Try and Buy’ strategies work fantastically well and the wrapper also gives the freedom of being able to offer cross and up sell opportunities as well. We’re talking about a far more intelligent system then just the simple – ‘see it, buy it’ process of the Apple app-store.
Both companies believe it is key to be able to offer operator billing, on content already native to the users handset, in as many markets as possible, naturally widening the sales potential with the aim to ultimately generate more revenues.
You can read more about txtNation:
www.txtnation.com
Accumulate
http://www.accumulategroup.com/webb/flexion/why.jsp
About txtNation
txtNation is an award-winning provider of billing, content and mobile messaging solutions.
Our focus on flexible solutions, intelligently supported, has made us one of the most trusted providers in the business.
Our established connections to the world's mobile network operators, and our ability to source new connections on your behalf, means we help your business at prices that fit every budget.
We have developed strong partnerships with industry to ensure our solutions are saleable, well-connected and secure.
txtNation is an established registered company owned and operated privately in the United Kingdom, with an excellent history of innovation and support for business.
You can find out more about txtNation and the services we offer at www.txtnation.com or by emailing sales@txtnation.com or calling +44 (0)1752273491.
The rub is finding a universal and easy way of monetizing these apps via Mobile Application Billing.
Whether these paid content and services are real-world physical goods or digital services, the ability to make money in this new ‘application economy’ requires providers and developers to employ in-application billing and solutions allowing them to sell content, virtual goods and add-ons from within their app.
The last few years have been dominated by iPhone and the ease with which you can buy and pay for iPhone apps. But look deeper and there are flaws to the platform that makes it a rigid, one-dimensional platform for the distribution and sale via in-application payments. Android allows more possibilities and not having an established, exclusive, billing portal like the Apple App store in place it means there is room to innovate and find more effective billing mechanisms that can give multilayer possibilities for billing, with up sell and cross-sell models easier to implement and perform.
Developers for Android payments services need the ability to monetize to cover costs of service creation and maintenance. There are some other platforms that theoretically can allow one to pay for an app in the Android Store, but they also have their limitations, and don’t allow anyone to reach full potential.
The first is that they do not support in-application payments for Android apps, meaning no billing options are available once the user has loaded the application and using it, meaning immediately you cannot try to monetize on upgrades or 'additional features' that could be up sold to existing users of an app. Having in-app mobile payments is the most logical choice.
The other issue is that these options only cover a few countries where developers can publish paid apps. If your country was not among them, you simply cannot publish any paid app in the Android Market. In-app Mobile Payments is a natural choice then.
txtNation and Accumulate (now trading as Flexion) have worked intensely over the last year to develop a strong focus on in-application billing and can now enable clients to roll out their Android applications in over 80+ markets. The payment trigger is SMS but the user experience is very different. The billing occurs in-application with a ‘canned’ SMS being sent when the user clicks a ‘purchase’ or ‘upgrade’ button within Flexion’s content wrapper environment. Otherwise known as a payment wrapper. The user need not exit the application, sending in an SMS with specific content, this is handled for them, and they can remain in-application during the entire transaction.
Danny Marino, Territory Manager EMEA said: ‘We are already seeing many clients around the worldwide deploy Flexion’s wrapper technology and its working really well. Suddenly transactions are taking place in countries where before a developer would have very little chance of selling to. We did receive objections in the early stages regarding the out payments on SMS compared to other payment methods however what is a higher % of nothing?! Which was the sales potential people had in markets such as Brazil, Nigeria, Thailand and many others before they implemented our SMS billing in-application. Flexions fantastic work to get their wrapper working as well as it does, bundled with txtNation’s expansive PSMS coverage has meant a great, great product with lots of revenue generating potential’.
Mobile Payments can be a bit more expensive than typical mobile app-store billing infrastructure, but in many cases the default billing is not sufficient or just not available for you – in our case we have both issues.’ Stated a client who came to txtNation recently to look at the options available.
txtNation and Flexion have partnered to pool together the strength of both companies in offering the best in mobile application payments worldwide.,
Flexion have led the way in billing for content via Android Payments option, with their content wrapper technology. Content producers using the Flexion solution are able to distribute their content widely and monetize on it once its native to the users handset. ‘Try and Buy’ strategies work fantastically well and the wrapper also gives the freedom of being able to offer cross and up sell opportunities as well. We’re talking about a far more intelligent system then just the simple – ‘see it, buy it’ process of the Apple app-store.
Both companies believe it is key to be able to offer operator billing, on content already native to the users handset, in as many markets as possible, naturally widening the sales potential with the aim to ultimately generate more revenues.
You can read more about txtNation:
www.txtnation.com
Accumulate
http://www.accumulategroup.com/webb/flexion/why.jsp
About txtNation
txtNation is an award-winning provider of billing, content and mobile messaging solutions.
Our focus on flexible solutions, intelligently supported, has made us one of the most trusted providers in the business.
Our established connections to the world's mobile network operators, and our ability to source new connections on your behalf, means we help your business at prices that fit every budget.
We have developed strong partnerships with industry to ensure our solutions are saleable, well-connected and secure.
txtNation is an established registered company owned and operated privately in the United Kingdom, with an excellent history of innovation and support for business.
You can find out more about txtNation and the services we offer at www.txtnation.com or by emailing sales@txtnation.com or calling +44 (0)1752273491.
Monday 13 December 2010
In Pursuit of 'App'iness
The Android market and the APP phenomena is growing and brings with it many opportunities for developers of mobile applications to distribute their content to a wider audience. The rub is finding a universal and easy way to monetizing it.
Whether these paid content and services are real-world physical goods or digital services, the ability to make money in this new ‘application economy’ requires providers and developers to employ in-application billing and solutions allowing them to sell content, virtual goods and add-ons from within their app. Also known as Mobile Application Billing.
The last few years have been dominated by iPhone and the ease with which you can buy and pay for iPhone apps. But look deeper and there are flaws to the platform that makes it a rigid, one-dimensional platform for the distribution and sale of apps. Android allows more possibilities and not having an established, exclusive, billing portal like the APP store in place it means there is room to innovate and find more effective billing mechanisms that can give multilayer possibilities for billing, with up sell and cross-sell models easier to implement and perform.
Developers for Android need the ability to monetize to cover costs of service creation and maintenance. There are some other platforms that theoretically can allow one to pay for an app in the Android Store, but they also have their limitations, and don’t allow anyone to reach full potential.
The first is that they do not support in-application payments for Android apps, meaning no billing options are available once the user has loaded the application and using it, meaning immediately you cannot try to monetize on upgrades or 'additional features' that could be up sold to existing users of an app. Having in-app mobile payments is the most logical choice.
The other issue is that these options only cover a few countries where developers can publish paid apps. If your country was not among them, you simply cannot publish any paid app in the Android Market. In-app Mobile Payments is a natural choice to me.
txtNation has worked intensely over the last year to develop a strong focus on in-application billing and can now enable clients to rollout their Android applications in over 80+ markets.
The payment trigger is SMS but the user experience is very different. The SMS billing occurs in-application with a ‘canned’ SMS being sent when the user clicks a ‘purchase’ or ‘upgrade’ button within the applications own environment. The user need not exit the application, sending in an SMS with specific content, this is handled for them, and they can remain in-application during the entire transaction.
Danny Marino, txtNation Territory Manager EMEA said: ‘We are already seeing many clients around the worldwide deploy our in-application billing model and its working really well. Suddenly transactions are taking place in countries where before a developer would have very little chance of selling to. We did receive objections in the early stages regarding the out payments on Premium SMS compared to other payment methods however what is a higher % of nothing?! Which was the sales potential people had in markets such as Mobile Payments in Brazil, Nigeria, Thailand and many others before they implemented our SMS billing in-application.’
Mobile Payments can be a bit more expensive than typical mobile app store billing infrastructure, but in many cases the default billing is not sufficient or just not available for you – in our case we have both issues.’ Stated a client who came to txtNation recently to look at the options available.
txtNation Director Michael Whelan. "txtNation already increases revenues for many businesses of online goods and services and now we intend to bring the same benefits for mobile payments on the mobile handset. Accepting Android Payments for application developers has never been easier."
txtNation believes it is key to be able to offer operator billing in as many markets as possible, naturally widening the sales potential with the aim to ultimately generate more revenues. It is pretty obvious why certain App stores are struggling and a lot of it is down to ease of use and the scope of purchasing being limited. We would like to invite Android developers use our billing platform and focus on distribution, whilst txtNation takes care of the Android payments.
About txtNation
txtNation is an award-winning provider of billing, content and mobile messaging solutions.
Our focus on flexible solutions, intelligently supported, has made us one of the most trusted providers in the business.
Our established connections to the world's mobile network operators, and our ability to source new connections on your behalf, means we help your business at prices that fit every budget.
We have developed strong partnerships with industry to ensure our solutions are saleable, well-connected and secure.
txtNation is an established registered company owned and operated privately in the United Kingdom, with an excellent history of innovation and support for business.
You can find out more about txtNation and the services we offer at www.txtnation.com or by emailing sales@txtnation.com or calling +44 (0)1752273491.
Whether these paid content and services are real-world physical goods or digital services, the ability to make money in this new ‘application economy’ requires providers and developers to employ in-application billing and solutions allowing them to sell content, virtual goods and add-ons from within their app. Also known as Mobile Application Billing.
The last few years have been dominated by iPhone and the ease with which you can buy and pay for iPhone apps. But look deeper and there are flaws to the platform that makes it a rigid, one-dimensional platform for the distribution and sale of apps. Android allows more possibilities and not having an established, exclusive, billing portal like the APP store in place it means there is room to innovate and find more effective billing mechanisms that can give multilayer possibilities for billing, with up sell and cross-sell models easier to implement and perform.
Developers for Android need the ability to monetize to cover costs of service creation and maintenance. There are some other platforms that theoretically can allow one to pay for an app in the Android Store, but they also have their limitations, and don’t allow anyone to reach full potential.
The first is that they do not support in-application payments for Android apps, meaning no billing options are available once the user has loaded the application and using it, meaning immediately you cannot try to monetize on upgrades or 'additional features' that could be up sold to existing users of an app. Having in-app mobile payments is the most logical choice.
The other issue is that these options only cover a few countries where developers can publish paid apps. If your country was not among them, you simply cannot publish any paid app in the Android Market. In-app Mobile Payments is a natural choice to me.
txtNation has worked intensely over the last year to develop a strong focus on in-application billing and can now enable clients to rollout their Android applications in over 80+ markets.
The payment trigger is SMS but the user experience is very different. The SMS billing occurs in-application with a ‘canned’ SMS being sent when the user clicks a ‘purchase’ or ‘upgrade’ button within the applications own environment. The user need not exit the application, sending in an SMS with specific content, this is handled for them, and they can remain in-application during the entire transaction.
Danny Marino, txtNation Territory Manager EMEA said: ‘We are already seeing many clients around the worldwide deploy our in-application billing model and its working really well. Suddenly transactions are taking place in countries where before a developer would have very little chance of selling to. We did receive objections in the early stages regarding the out payments on Premium SMS compared to other payment methods however what is a higher % of nothing?! Which was the sales potential people had in markets such as Mobile Payments in Brazil, Nigeria, Thailand and many others before they implemented our SMS billing in-application.’
Mobile Payments can be a bit more expensive than typical mobile app store billing infrastructure, but in many cases the default billing is not sufficient or just not available for you – in our case we have both issues.’ Stated a client who came to txtNation recently to look at the options available.
txtNation Director Michael Whelan. "txtNation already increases revenues for many businesses of online goods and services and now we intend to bring the same benefits for mobile payments on the mobile handset. Accepting Android Payments for application developers has never been easier."
txtNation believes it is key to be able to offer operator billing in as many markets as possible, naturally widening the sales potential with the aim to ultimately generate more revenues. It is pretty obvious why certain App stores are struggling and a lot of it is down to ease of use and the scope of purchasing being limited. We would like to invite Android developers use our billing platform and focus on distribution, whilst txtNation takes care of the Android payments.
About txtNation
txtNation is an award-winning provider of billing, content and mobile messaging solutions.
Our focus on flexible solutions, intelligently supported, has made us one of the most trusted providers in the business.
Our established connections to the world's mobile network operators, and our ability to source new connections on your behalf, means we help your business at prices that fit every budget.
We have developed strong partnerships with industry to ensure our solutions are saleable, well-connected and secure.
txtNation is an established registered company owned and operated privately in the United Kingdom, with an excellent history of innovation and support for business.
You can find out more about txtNation and the services we offer at www.txtnation.com or by emailing sales@txtnation.com or calling +44 (0)1752273491.
Thursday 2 December 2010
Premium Goods Revenue Share
2010 has been an important year for the world of micro-billing. Since the turn of the year, increasing numbers of Mobile Operators have displayed a willingness to entertain the concept of a Premium Goods Revenue Share (PGRS). Infact, several operators in the Nordic region have already started to offer these rates to companies offering a "Premium Goods" service. Concert and Subway tickets have been a big hit, with Subway tickets via SMS now accounting for almost 75% of all sales.
More recently (Q3), Irish operators Vodafone, O² and Meteor have expressed their commitment to bringing PGRS to the Republic of Ireland. The M50 in Dublin will soon be accepting mobile payments.
PGRS gives businesses, who previously balked at the idea of losing such a high percentage of the transaction's value, the opportunity to sell their product over a new medium, whilst breaking down the barriers that previously restricted services with a tight margin.
About txtNation
txtNation is an award-winning provider of billing, content and mobile messaging solutions.
Our focus on flexible solutions, intelligently supported, has made us one of the most trusted providers in the business.
Our established connections to the world's mobile network operators, and our ability to source new connections on your behalf, means we help your business at prices that fit every budget.
We have developed strong partnerships with industry to ensure our solutions are saleable, well-connected and secure.
txtNation is an established registered company owned and operated privately in the United Kingdom, with an excellent history of innovation and support for business.
You can find out more about txtNation and the services we offer at www.txtnation.com or by emailing sales@txtnation.com or calling +44 (0)1752273491.
More recently (Q3), Irish operators Vodafone, O² and Meteor have expressed their commitment to bringing PGRS to the Republic of Ireland. The M50 in Dublin will soon be accepting mobile payments.
PGRS gives businesses, who previously balked at the idea of losing such a high percentage of the transaction's value, the opportunity to sell their product over a new medium, whilst breaking down the barriers that previously restricted services with a tight margin.
About txtNation
txtNation is an award-winning provider of billing, content and mobile messaging solutions.
Our focus on flexible solutions, intelligently supported, has made us one of the most trusted providers in the business.
Our established connections to the world's mobile network operators, and our ability to source new connections on your behalf, means we help your business at prices that fit every budget.
We have developed strong partnerships with industry to ensure our solutions are saleable, well-connected and secure.
txtNation is an established registered company owned and operated privately in the United Kingdom, with an excellent history of innovation and support for business.
You can find out more about txtNation and the services we offer at www.txtnation.com or by emailing sales@txtnation.com or calling +44 (0)1752273491.
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