A report was issued, which says that USA premium SMS revenues totaled more than US$273 million, making up 32 percent of mobile content revenue in 2007. Download purchases paid for via premium SMS (at off-portal storefronts) totaled nearly US$215 million, accounting for 79 percent of premium SMS revenue. These off-portal storefront purchases include content such as ringtones and horoscopes.
Voting/sweepstakes entries generated more than US$35 million. While voting/sweepstakes entries generated only 13 percent of total revenues for premium SMS transactions, they represented 47 percent of premium SMS volume, equaling more than 34 million transactions.
Premium text messaging continues to be an additional way to reach consumers directly. Premium SMS has grabbed a healthy slice of the mobile content market.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment