The Android market is growing and brings with it many opportunities for developers of mobile applications to get their products out there and monetized easier than ever.
The last few years have been dominated by iPhone and the ease with which you can buy and pay for iPhone apps. But look deeper and there are flaws to the platform that makes it a rigid, one-dimensional platform for the distribution and sale of apps. Android allows more possibilities and not having an established, exclusive, billing portal like the APP store in place it means there is room to innovate and find more effective billing mechanisms that can give multilayer possibilities for billing, with up sell and cross-sell models easier to implement and perform.
Developers for Android need the ability to monetize to cover costs of service creation and maintenance. There are some other platforms that theoretically can allow one to pay for an app in the Android Store, but they also have their limitations, and don’t allow anyone to reach full potential.
The first is that they do not support in-application payments for Android apps, meaning no billing options are available once the user has loaded the application and using it, meaning immediately you cannot try to monetize on upgrades or 'additional features' that could be up sold to existing users of an app. Having in-app mobile payments is the most logical choice.
The other issue is that these options only cover a few countries where developers can publish paid apps. If your country was not among them, you simply cannot publish any paid app in the Android Market. In-app Mobile Payments is a natural choice to me.
txtNation has worked intensely over the last year to develop a strong focus on in-application billing and can now enable clients to rollout their Android applications in over 80+ markets.
The payment trigger is SMS but the user experience is very different. The billing occurs in-application with a ‘canned’ SMS being sent when the user clicks a ‘purchase’ or ‘upgrade’ button within the applications own environment. The user need not exit the application, sending in an SMS with specific content, this is handled for them, and they can remain in-application during the entire transaction.
Danny Marino, Territory Manager EMEA said: ‘We are already seeing many clients around the world deploy our in-application billing model and its working really well. Suddenly transactions are taking place in countries where before a developer would have very little chance of selling to. We did receive objections in the early stages regarding the out payments on SMS compared to other payment methods however what is a higher % of nothing?! Which was the sales potential people had in markets such as Brazil, Nigeria, Thailand and many others before they implemented our SMS billing in-application.’
Mobile Payments can be a bit more expensive than typical mobile app store billing infrastructure, but in many cases the default billing is not sufficient or just not available for you – in our case we have both issues.’ Stated a client who came to txtNation recently to look at the options available.
txtNation believes it is key to be able to offer operator billing in as many markets as possible, naturally widening the sales potential with the aim to ultimately generate more revenues. It is pretty obvious why certain App stores are struggling and a lot of it is down to ease of use and the scope of purchasing being limited. We would like to invite Android developers use our solution and focus on distribution whilst txtNation takes care of the billing.
About txtNation
txtNation is an award-winning provider of billing, content and mobile messaging solutions.
Our focus on flexible solutions, intelligently supported, has made us one of the most trusted providers in the business.
Our established connections to the world's mobile network operators, and our ability to source new connections on your behalf, means we help your business at prices that fit every budget.
We have developed strong partnerships with industry to ensure our solutions are saleable, well-connected and secure.
txtNation is an established registered company owned and operated privately in the United Kingdom, with an excellent history of innovation and support for business.
You can find out more about txtNation and the services we offer at www.txtnation.com or by emailing sales@txtnation.com or calling +44 (0)1752273491.
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